4 Avios / £1

Just Hype

Established in 2011, hype. Began as a self-funded project, designing printed clothing and accessories.

Our complete range now covers men, women and kids, and sells a lot more than just t-shirts and backpacks. We push ourselves as a lifestyle brand and our products include pretty much everything you can wear.


We're so excited to have teamed up with the Albert Kennedy Trust to celebrate their thirtieth birthday year; raising and spreading awareness about the national LGBTQ+ youth homelessness charity. Highlighting a gender-neutral collection using the key colours of Pride; red, orange, yellow, green, blue and purple. With the use of fabrics such as holographic and clear PVC. A collection that can be used as an expression of individuality. Fifty percent of the proceeds will go directly to AKT. To help their on-going work to better the lives of young people within the LGBTQ+ community, who are dealing with homelessness due to their sexual and gender identity.
Pride Collection - 50% of proceeds go akt LGBTQ+ youth homelessness charity.
New Collaboration: HYPE. X Playstation Collection Online Now End Date: While stocks last.
New Collaboration: HYPE. X Playstation Collection Online Now
Code: No code - Free Pencil Case with every backpack End Date: 15th September
Back to School Campaign is now live! Free Pencil case with every backpack!
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